For supplement and cosmetics brands, fulfillment is not a generic back-office function — it is a direct extension of product quality and brand trust. After manufacturing, brands still need controlled handling, accurate inventory management, compliant storage, careful packing, and reliable cross-border delivery. That is why choosing among the best fulfillment companies is often the next strategic step after selecting a contract manufacturer.

At Merywood, we see this transition regularly: once production is live, brands start looking for an online order fulfillment company that can support growth across regions without disrupting customer experience. Below is a practical overview of the best order fulfillment companies and top ecommerce fulfillment companies that are commonly considered by supplement and cosmetics brands.

When comparing the best order fulfillment services and top fulfillment services, supplement and beauty brands typically prioritize:

• Warehouse footprint and country coverage (fewer shipping zones, faster delivery times)
• Inventory visibility (SKU accuracy, lot/batch and expiry awareness where applicable)
• Returns management that protects brand reputation
• Platform integrations, especially Shopify, plus marketplaces
• Localisation (e.g., Cash-on-Delivery in parts of Europe)
• Transparent pricing (storage, pick/pack, shipping, returns)

1) WAPI — Best overall balance of technology, transparency, and local adaptation

WAPI leads this ranking by combining software control, European localisation, and operational transparency — qualities that matter when you’re shipping regulated consumer products like supplements and cosmetics. Unlike many providers that rely heavily on third-party systems, WAPI controls its own technology stack, giving merchants real-time visibility into inventory, orders, and deliveries.

Why it works well for supplements & cosmetics

• Coverage you can plan around: strong footprint across Europe and the UK, plus Mexico for broader reach
• Scale with flexibility: 16+ warehouses and an extensive fulfillment network
• Local payment advantage: Cash-on-Delivery (COD) support — still conversion-critical in Southern/Eastern Europe
• Tech layer that reduces chaos: flexible proprietary software with AI functions, enabling real-time tracking of stock, orders, and delivery performance
• Operational readiness: fast onboarding, simple integration, and clear communication are repeatedly highlighted as strengths

Trade-offs: best fit when your priority is Europe-first scaling; brands that are US-only may prefer a US-centric network.

For brands shipping regulated SKUs with expiry cycles, WAPI’s supplement fulfillment model is designed to keep inventory and order flows predictable at scale — and the same operational approach extends to fragile, brand-sensitive parcels through its cosmetics fulfillment workflows.

2) Delta Fulfilment — UK-focused supplements and vitamins fulfillment with published performance metrics

Delta Fulfilment positions itself for supplements & vitamins fulfilment and supports cosmetics/personal care workflows such as branded packaging, inserts, and returns. The company publishes performance metrics (accuracy and on-time shipping within SLA), which can be reassuring for regulated product categories.

Why it can matter for supplements & cosmetics

• Useful when UK is your primary market and you want a straightforward 3PL operating model
• Strong when you care about measurable execution (KPI-driven fulfilment)
• Relevant for brands that rely on branded unboxing (custom inserts, packaging consistency)

Trade-offs: typically optimised for UK-first operations; multi-country EU rollouts may require a broader network strategy.

3) 3PL Center — Best order fulfillment services for US supplements + beauty (lot/expiry + integrations)

3PL Center serves vitamins, supplements, and beauty brands with an emphasis on compliance-oriented handling. They highlight lot/expiration tracking and a wide integration ecosystem, which can matter for multi-platform selling and retail readiness.

Why it can matter for supplements & cosmetics

• Useful when you need structured lot/expiry discipline for regulated SKUs
• Strong for US-focused operations that require many integrations and channel connectivity
• Relevant when compliance positioning (e.g., FDA-registered environments) is part of vendor due diligence

Trade-offs: best aligned with North America; not designed as an EU-first fulfilment footprint.

4) eFulfillment Service (eFS) — Fulfillment company for small businesses (low-commitment model)

eFS is positioned as a flexible option for smaller brands: no setup fees, no minimum orders, and no long-term contracts. For supplements, they reference lot/expiry tracking and FIFO/FEFO rotation, which can support expiry-sensitive inventory without enterprise complexity.

Why it can matter for supplements & cosmetics

• Useful for early-stage brands that want to start without heavy commitments
• Strong when order volumes fluctuate and you want a predictable cost model
• Relevant for supplement SKUs where FIFO/FEFO discipline helps reduce write-offs

Trade-offs: better for getting started than for complex multi-country scaling.

5) ShipFusion — Best for North America supplements needing temperature-controlled storage

ShipFusion focuses on nutraceutical and supplement fulfillment in North America, highlighting temperature-controlled storage, lot/expiry tracking, and certified warehouse environments. They also emphasize real-time inventory visibility and kitting options.

Why it can matter for supplements & cosmetics

• Useful for products that require temperature-controlled storage conditions
• Strong for North America distribution where lot/expiry control is essential
• Relevant when kitting (bundles, subscription boxes) is part of the growth strategy

Trade-offs: primarily North America-focused; Europe-first expansion may require an EU/UK-centered partner.

The best fulfillment services are not always the biggest networks. For supplement and cosmetics brands, the strongest top fulfillment companies are the ones that deliver operational visibility, localisation, and predictable execution — because those factors directly shape repeat purchase behavior and brand trust.

If your priority is Europe-first scaling with COD, transparent operations, and a flexible software layer that supports real-time control, WAPI is a strong benchmark among today’s top ecommerce fulfillment company options — especially for brands that want manufacturing and fulfillment to work as one growth system.